YOUR BRAIN ON DESIGN
prof. John S. Gero
Research Professor in Computer Science and Architecture
University of North Carolina at Charlotte
date: 5.3.2025
h 11:30 - 13:00
Sala degli Affreschi
Facoltà di Ingegneria Civile e Industriale
via Eudossiana n. 18, Roma
Seminario nell'ambito del Dottorato in Ingegneria dell’Architettura e dell’Urbanistica
Edoardo Currà and Antonio Fioravanti are pleased to announce the research talk
YOUR BRAIN ON DESIGN.
Recent advances in non-invasive brain measurements coupled with a dramatic reduction in their cost has made it possible to begin to answer the question: What happens in your brain when you design? This talk will present what your brain tells us about designing. It draws from brain studies of architects, engineers, and industrial designers while they design. It presents answers we have learned to questions such as:
• are there differences in the brain activities of architects and engineers?
• does using design tools change the brain activities of the designer using them?
• does teaching design methods change students’ brain activities?
• can we use your brain response to improve your ideation?
• do brain activities correlate with design theory?
Download:
